Leaflet Distribution

Designing Your Leaflet For Best Effect

The design of your leaflet is vital, it will be the first impression that the householder will have of your company or organisation, if your leaflet looks cheap and unprofessional you run the risk that the viewer will judge you in the same way.

Three factors must be very closely watched, design, content and quality.

Design is often best left to a company or person that has skills in this area, just knocking something up at home on your pc may not be up to the mark. One the the most common mistakes in home designed leaflets is the lack of graphics or images, just lines of text, one below the other. Make the leaflet content short, sharp and punchy, bang the message you are trying to portray home very quickly, and for best results use images to back this up, a good photo of your product will be instantly recognised, the text can then impart the marketing message.

Make sure that your contact details are clearly shown, especially telephone number and website address. You will be amazed but it is true, we have seen leaflets for distribution that have no contact details what so ever.

Lastly, quality, if the leaflet looks cheap, you may well be wasting your money. Leaflets should be on good quality paper or card, and probably glossy. Make sure that your leaflets are full colour, and not just black ink on either white or coloured paper.

Remember, this leaflet is the route to your business, make sure this route looks inviting.

Use Offers In Your Leaflet

Offers are always a great way of attracting potential customers, but they must be attractive and offer a real catch.

Making offers time sensitive can be looked at as a positive or a negative, whilst having a time limit may increase business during that time period, it may also limit the total business down to the fact that householders may not want that product or service in that time frame.

In general offers must be considered as a positive, but make them worth while, do not expect people to try miles just for a free cup of coffee. One offer I have seen used many time by garages is giving a bottle of champagne to anyone that test drives a new vehicle. Yes at first glance it may seem a costly marketing method, but if you are confident in your product and the ability of yourself and your sales personnel to make sales I am sure that it would work out to be good value. Obviously the value of the offer has to be relevant to the value of the product or service that you are marketing.

Offering added value to sales is also very popular, and especially good if it is not a product that you would not normally sell as part of the prime purchase, for example, If you were selling garden furniture and you were not a garden center just a furniture manufacturer, you could add extra value buy giving away free table ware to use on tables, or perhaps a barbeque. It is vital though that you offer something that you would or could not sell, otherwise, you are missing our on a potential extra sales opportunity.

What Offer Would Catch Your Eye ?

Images grab attention, make sure that you use ones that will get the attention of whoever picks the leaflet up.

Make sure it is very easy for any prospective clients to see your range of products or services, and that you include all possible ways to make contact, for example, phone, mobile number if appropriate, email address, website address.

Include an offer, but ensure that it is really worthwhile.

If you are not able to produce a good looking leaflet yourself, employ someone who can.

Do you want to look amateurish ?