Leaflet Distribution

When Should I Advertise ?

Timings for your Leaflet distribution should be carefully thought about, most companies advertise in their quiet months to increase sales, whilst this is totally understandable, however it should be pointed out that if your advertising budget is limited, then you are then spending valuable advertising resources at times of the year when the potential business is at a lower level, would it not be far better to advertise to a much greater potential market ?

Certain dates and time periods need to be carefully considered, and every business is different.

There is very little point in advertising winter products in the summer, or perhaps advertising a beauty service aimed at mums that require available time, just as the schools are breaking up for the summer holidays.

How Often To Advertise

The frequency for your leaflet distribution is a very simple question to answer, the more frequent the better.

We would suggest that the best way would be to plan your leaflet distributions evenly over the year and that way the maximum amount of people are covered as frequently as possible and your name is in their minds as often as possible.

You need to make your leaflet the one that they always remember, they may not instantly act upon it, and common sense would tell us that not every person needs every service or product at all times, but if you leaflet is a very regular visitor the the door mat, when that person does need your product or service the chances are that they will remember your company.

This regular advertising is boosting your brand awareness, they probably will not have one of your leaflets to hand or rush into your shop shouting that they have seen one of your leaflets and that it is going to change their life, but when they need your product or service your name could be the one at the forefront of their mind.